Sleepy Sultry Shoots

The Magnus Osterhult 'Bedtime Stories' Series is Dreamy

Swedish fashion photographer Magnus Osterhult has shot a series of photographs of model Besa Sand. The photographs capture languid, almost listless expressions peeling away from Besa Sand like slivers of smoke from a candle. In fact, a hazy quality pervades the entire series. This comes from the way the furniture -- mostly white -- camouflages with sunlight that filters lazily through the window.

Still, the setting is not the focus of the series. Magnus Osterhult places his lens primarily on Besa Sand who strikes poses so natural one could be forgiven if they thought she was actually sleeping. In most of the photographs she is scantily clad, but Magnus Osterhult manages to portray this in such a way that the series is sultry rather than gaudy.

Sultry Fashion Photography
Disruptive innovation opportunities could include incorporating more natural poses and capturing a dream-like quality in fashion photography.
Languid Expressions
There is potential for disruptive innovation in creating a new trend of capturing relaxed and listless expressions in portraits and advertisements.
Hazy Aesthetic
Opportunities for disruptive innovation may arise from exploring ways to incorporate a hazy, sun-filtered aesthetic in various forms of visual media.

Where This Applies

Fashion Photography
Disruptive innovation in fashion photography can create new artistic approaches and redefine standards of beauty and sensuality.
Portrait Photography
Disruptive innovation in portrait photography can revolutionize traditional notions of posing and expressions, offering more natural and relatable imagery.
Visual Media
Disruptive innovation in the field of visual media can lead to new techniques and styles that evoke a dreamy and ethereal atmosphere.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 79%
Freshness 8%

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