If you're one of those men who feels ok wearing navy blue socks every day, that's nothing for you. But these colorful high-end socks produced since the beginning of '900 in Northern Italy, have rapidly gained the favor of dandy and hip intellectual men. The high quality Gallo socks are made in soft cotton, wool or cachemere, and have become extremely popular for their very bright colors, from pink to green to yellow, which usually come in unconventional combinations of striped and squared colors. They are so cool that today even businessmen are not afraid to wear colorful striped socks with their serious suits.
Gallo has a tiny mono-brand store in via Montenapoleone, Milan's luxury shopping street, which is worth a visit, and has recently presented at Pitti Men Fashion Shows in Florence a new socks automated vending machine, for the true addicted consumers of its socks (which are already a quite large population) who cannot wait even at night for buying a new pair of striped orange and fuchsia socks.
