American Icon Editorials

The Madame Figaro May 2012 Jovovich Photoshoot is Modeled After Monroe

The Madame Figaro May 2012 Milla Jovovich editorial mimics the looks of American icon Marilyn Monroe. Monroe has been coveted for her many talents, inclusive of modeling, acting and singing. Her personal life has also become a matter of public discussion, sparking films and documentaries on the celebrity's life.

This photoshoot was orchestrated by the talented German director Ellen von Unwerth. Unwerth has been idolized in her industry for her artistic vision, consistently releasing intricate snapshots of complex subjects. She has done it again here, only with an old Hollywood vibe.

Jovovich emulates Monroe's classic looks with a short blonde hairdo, deep red lips and large sunglasses. Her jovial interactions with men also coincide with Monroe's character as she was known to engage in flirtatious activity.

American-icon-inspired Photoshoots
The trend of modern-day models emulating the classic looks of iconic Hollywood stars like Marilyn Monroe creates opportunities for photo studios and fashion brands to capitalize on nostalgia and timeless beauty.
Retrospective Celebrity Documentaries
The popularity of films and documentaries that delve into the personal lives and public personas of iconic figures like Marilyn Monroe signals an opportunity for filmmakers and documentarians to take a fresh approach to this tried-and-true genre.
Celebrity-inspired Fashion and Beauty
The ongoing fascination with Marilyn Monroe's style and image offers opportunities for businesses in the fashion and beauty industries to create product lines and marketing campaigns that tap into this timeless appeal.

Sectors Adopting This

Fashion Photography
Fashion photography studios can offer themed photoshoots that pay tribute to iconic Hollywood stars, like Marilyn Monroe, and elevate their brand by showcasing the timeless beauty and glamour of classic Hollywood style.
Film and Documentary Production
Filmmakers and documentarians can create new and exciting content around the lives and legacies of Hollywood icons, like Marilyn Monroe, that tap into the public's ongoing fascination with celebrity culture.
Beauty and Cosmetics
Beauty and cosmetics companies can create product lines that are inspired by Marilyn Monroe's iconic makeup and hairstyling techniques, and market them to consumers who aspire to capture the timeless beauty of classic Hollywood glamour.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 78%
Freshness 8%

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