Damiani Offers Trips to Italy for Buyers of Jewelery

By: Christina Butty - Published: Jul 14, 2009 • References: damiani and luxist
To entice customers to buy in this difficult economy, Italian jeweler Damiani is offering a variety of luxurious gifts with purchase.

For example, with the purchase of the “Gomitolo” ring (which retails for between $7,740 and $15,690), a customer will receive a one-week stay in Italy with flight and hotel included.

I’m not sure that people who can afford these things need free trips and luxuries, but Damiani sure gets credit for being creative. This offer will no doubt brand them as the jewelers for a certain circle.