Since David Beckham brought Armani so much success modeling briefs for men, I'm all a flutter wondering who will shill for Armani's new line of Emporio Armani underwear and lingerie for females.

The new line of Emporio Armani has four sub sets, Gardenia, Tulipano, Camelia, and Lila.

The new line will be at Georgio Armani showrooms and sell for $12 to $50 and up.

Aside: when will a fashion house admit they just go for style and don't give a crap about fit, function, form?