The Luv AJ 'Pink Lady' lookbook does away with the candy-colored hair tip look for something a lot closer to the root. It showcases an untried hairstyle that will surely be replicated soon enough by youths everywhere. In place of dyed tips, the roots of new face Wylie Hays have been colored pink, hence the title of the catalog.
Lensed by sister photographers Claire and Amanda Thomas, the Luv AJ Pink Lady lookbook takes place at the iconic Venice High School. The backdrop sets the tone for the teenage attire rocked by the American model. She explores the school grounds in chunky metal accessories, Letterman jackets and cut-off shorts. The punk looks were given a natural, feminine finish by beauty artist Erica Davidson.
What's Driving This Trend
- Root-to-tip Hairstyles
- Offering hair coloring solutions that stand out from tradition and offer a unique twist to the ubiquitous colored ends trend.
- Youthful Alternative Hair Coloring
- Creating hair coloring solutions that tap into the youth market to offer something new and unique from traditional hair coloring practices.
- Sustainable Hair Coloring
- Incorporating more sustainable hair coloring solutions to minimize environmental impact and provide a safer way to create unique looks.
Who This Affects Most
- Cosmetics
- Bringing in new and innovative cosmetic solutions that appeal to a younger demographic and differentiate from traditional offerings.
- Fashion
- Experimenting with bold, unconventional looks to offer youth market fashion alternatives that are inspired by untried hairstyles.
- Salons and Spas
- Providing hair coloring and styling services that cater to customers who love unique and different looks, from the root to the tip.
