The Lula Magazine Skype Editorial Shifts the Standards of Perfection

By: Joanne Lam - Published: Jul 13, 2010 • References: lulamag & ssense
As going natural is one of the key looks this season, photographer Frederike Helwig brings the very idea into this Lula Magazine Skype editorial. With each shot taken via the online messenger and calling service Skype, the photos are pixelated and blurry, making this spread imperfectly one-of-a-kind.

Despite these "imperfections" however, the generally natural feel of these shots make them captivating and unique. Who would have thought that you could pull off a magazine-worthy photoshoot with just your webcam? Stats for Online Messenger Photoshoots Trending: Older & Warm
Research: 10,365 clicks in 305 w
Interest: 4 minutes
Concept: Lula Magazine Skype Editorial
Related: 103 examples / 79 photos
Segment: Females, 12-55
Comparison Set: 38 similar articles, including: polka dot couture, strawberry shortcake covers, and smoke blown editorials.