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The Lula Magazine Skype Editorial Shifts the Standards of Perfection

By: Joanne Lam - Published: • References: lulamag and ssense
As going natural is one of the key looks this season, photographer Frederike Helwig brings the very idea into this Lula Magazine Skype editorial. With each shot taken via the online messenger and calling service Skype, the photos are pixelated and blurry, making this spread imperfectly one-of-a-kind.

Despite these “imperfections” however, the generally natural feel of these shots make them captivating and unique. Who would have thought that you could pull off a magazine-worthy photoshoot with just your webcam?