Japanese-Raver Street Surfers

The LRG Skate Video is 90s-Neon and Inspired by Gasper Noe

The LRG skate video opens with a neon strobe light, bringing audiences close to seizure. The video documents the LRG skate team's recent tour through Japan, following riders through their best ripped sessions. The opening segment of the video was inspire by Gasper Noe's 'Enter the Void.' The film follows a dead drug dealer through a stoned Japan, frequenting flashing neons and LSD-ridden scenery. Similarly, the 'Skate the Void' LRG preview opens with the riders names strobing in neons, squiggles and typography.

The video features the skate team, including Rodrigo TX, Chico Brenes, Karl Watson, Kelly Hart, Felipe Gustavo and Masataka Yamashiro. Each team member shows off their gnarly style, creating both intimidation and inspiration for any amateur skater.

Neon Street Aesthetics
Opportunity for skatewear brands to incorporate trending neon designs into their products.
Tourism Through Skateboarding
Opportunity for tourism industry to offer skateboarding tours and experiences in popular skating destinations.
Influence of Film on Skateboarding
Opportunity for film industry and skateboarding brands to collaborate in incorporating film-inspired aesthetics into skateboarding culture.

Sectors Adopting This

Skatewear
Incorporating neon designs into skatewear for fashion-conscious skaters.
Tourism
Offering skateboarding tours and experiences in popular skating destinations such as Japan.
Film and Skateboarding
Collaborating with skateboarding brands to incorporate film-inspired aesthetics for skateboarding events and products.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 38%
Freshness 8%

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