The LQDCELL Optic by PUMA is a footwear silhouette that recently made its debut and popular streetwear platform Highsnobiety pays homeage to the model through a vibrant editorial that presents stylistic cues that are analogous to the upper of the shoe.
In terms of style, the LQDCELL Optic has transparent overlays and aesthetics that hint toward nostalgia. Functionally speaking, the sneaker boasts a special cushioning technology that ensures wearers are supported at all times. Highsnobiety recognizes the incredibly chic connotations behind PUMA's LQDCELL Optic and thus, presents it in an expressive editorial that has slight 90s vibes. For it, the streetwear platform employs Christian Combs — "an up-and-coming rapper" who is considered to be "the perfect muse to bring the LQDCELL Optic to life."
Photo Credits: Highsnobiety
Why This Trend Is Growing
- Rapper-led Footwear Editorials
- Collaboration opportunities between brands, rappers and fashion influencers to promote footwear design
- Transparent Overlays
- Use of transparent overlays as a trendy design element in fashion and footwear accessories
- Cushioning Technology
- Innovation opportunities in developing advanced cushioning technologies for footwear
Industries Being Reshaped
- Footwear
- Brands in the footwear industry can leverage trend of rapper-led editorials to promote sales
- Fashion
- Fashion brands can explore transparent overlays in clothing, accessories and footwear design
- Technology
- Tech companies can collaborate with footwear brands to develop and enhance existing cushioning technologies
