The Lorenzo Vitturi 'MeltinPot' Series Pops Out at You

By: Meghan Young - Published: Nov 23, 2010 • References: lorenzovitturi &
I'm loving the neon sign usage in the Lorenzo Vitturi 'MeltinPot' photo/advertising series. Cute and quirky; it really captures a person's attention -- and for all the right reasons.

Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a print and catalog campaign for a denim fashion brand. Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting. Stats for Floating Neon Signs Trending: Older & Mild
Research: 9,536 clicks in 286 w
Interest: 4 minutes
Concept: Lorenzo Vitturi MeltinPot
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: illuminated sexual advice, hilarious bulb burnouts, and taco bell tributes.