The Lorenzo Vitturi 'MeltinPot' Series Pops Out at You
Meghan Young — November 23, 2010 — Fashion
References: lorenzovitturi & behance.net
I'm loving the neon sign usage in the Lorenzo Vitturi 'MeltinPot' photo/advertising series. Cute and quirky; it really captures a person's attention -- and for all the right reasons.
Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a print and catalog campaign for a denim fashion brand. Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting.
Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a print and catalog campaign for a denim fashion brand. Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting.
Trend Themes
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Neon Sign Advertising — The utilization of neon signs in advertising presents an opportunity for brands to capture attention in unique ways.
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Mixed Element Advertising — Juxtaposing old and new elements in advertising can create a memorable and engaging setting for brands.
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Quirky Advertising — Incorporating cute and quirky elements in advertising can help brands stand out and leave a lasting impression on consumers.
Industry Implications
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Fashion — Fashion brands can utilize neon sign advertising to create memorable and visually striking campaigns.
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Hospitality — Hotels and restaurants can incorporate neon signs and mixed elements in their decor to create a unique and memorable ambiance for customers.
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Entertainment — Neon sign advertising and quirky elements can be used by entertainment businesses to attract attention and engage customers.
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