I'm loving the neon sign usage in the Lorenzo Vitturi 'MeltinPot' photo/advertising series. Cute and quirky; it really captures a person's attention -- and for all the right reasons.
Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a print and catalog campaign for a denim fashion brand. Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting.
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