If you don't have a beach trip planned anytime soon, you can fake the same summer glow with the new Loose Pigments from Anastasia Beverly Hills. Unlike other highlighters, this new formula makes it easy to highlight any part of your body—not just your face.
Anastasia Beverly Hills' new Loose Pigments are described as "finely milled, shimmering loose pigment that delivers a pearlescent metallic finish for eyes, face, and body." This means you can sweep the pigments across your eyelids, collarbones, or even shoulders for an all-over glow. The new pigments come in five different shades, so you can simply add a little glow or create a dramatic metallic shimmer. Conscious beauty buyers will also be happy to know that the new pigments are vegan-friendly and cruelty-free.
Image Credit: <i> Anastasia Beverly Hills.</i>
What's Driving This Trend
- Body Highlighting
- Opportunity for beauty companies to expand highlighter products to include all parts of the body.
- Vegan-friendly Formulas
- Opportunity for cosmetics companies to appeal to conscious consumers by offering vegan and cruelty-free cosmetics.
- Personalization of Cosmetics
- Opportunity for makeup brands to create a consumer-driven approach to cosmetics with more shades and options for customization.
Who This Affects Most
- Beauty
- Beauty companies can expand their product lines beyond facial makeup to include body products that offer a personalized approach to cosmetics.
- Cosmetics
- Cosmetic companies can appeal to a growing market of conscious consumers with vegan and cruelty-free formulas.
- Fashion
- Fashion companies can also incorporate highlighting pigments into their product lines to offer a complete head-to-toe look.
