The film â€œThe Water Horse: Legend of the Deepâ€ has been causing quite the ruckus in Tokyo Bay. Using a large water screen and some very well timed water fountain effects, the marketing team behind this installation have been doing a very effective job in getting peoples' attention.
This unique, public and seemingly very effective way of marketing (Because to be honest with you right now, after watching how cool that was, I really want to see that movie) may just catch on for future movies and/or other products. So next time you hear â€œAHHH GODZILLA!â€ don't run! Instead, just enjoy the show.
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By: Chris Skleryk - Published: Jan 26, 2008 • References: gizmodo