Lisa Hoffman Beauty Offers Fragrances For Different Parts of the Day
Meghan Young — December 14, 2011 — Fashion
References: lisahoffmanbeauty & refinery29
Perfumes are often a very personal thing, which makes it tough to settle on just one, but Lisa Hoffman Beauty provides a solution (or another problem, depending on how one views it). This perfume company now offers scents that are to be used for a specific time of day, thus allowing women to wear more than one fragrance throughout the course of one day.
Lisa Hoffman Beauty is now selling four vial luxe wallets of one scent, such as Madagascar Orchid, that is tailored for different parts of the day. As Hoffman explains, "My hope is that women will have more fun with their fragrance, that they’ll feel freer to wear it their way, mix it up a bit."
Lisa Hoffman Beauty is now selling four vial luxe wallets of one scent, such as Madagascar Orchid, that is tailored for different parts of the day. As Hoffman explains, "My hope is that women will have more fun with their fragrance, that they’ll feel freer to wear it their way, mix it up a bit."
Trend Themes
1. Time-dependent Perfumes - Fragrance companies can generate greater consumer appeal and loyalty by introducing time-dependent scents that are tailored for specific parts of the day.
2. Multi-fragrance Products - Innovative perfume companies can attract more consumers by offering multipacks of fragrances that cater to different times of the day.
3. Personalized Fragrance Experiences - Technology-driven innovation can create personalized fragrance experiences for consumers based on their daily routines and preferences.
Industry Implications
1. Fragrance Industry - Fragrance companies can introduce time-dependent scents to offer consumers greater choice and variety, and to differentiate their products in a crowded market.
2. Beauty Industry - Beauty product manufacturers can incorporate time-dependent fragrances into their existing product lines to provide customers with a unique and innovative experience.
3. Technology Industry - Technology companies can develop innovative fragrance delivery systems that cater to consumers' specific needs based on their daily routines and preferences.
1.1
Score
Popularity
Activity
Freshness
