The Cool Shirt

By: Alex Covert - Published: • References:
At first glance, I thought this shirt was designed to be a hydration system for racers. I was only half right. It's meant for racers, but not the running kind. The Cool Shirt is supposed to cool down a very hot driver. It connects to an ice-water cooler and circulates the freezing water through its stitched tubing. As gimmicky as it looks, it is actually used by race car drivers to prevent dehydration.

It looks a lot like the monitoring Smart Shirts, but shares more functionality with the USB air-conditioned shirts... Stats for Liquid Cooled Clothes Trending: Older & Average
Traction: 15,540 clicks in 387 w
Interest: 1 minutes
Concept: Liquid Cooled Clothes
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: gamified recycling programs, gruesome monster desserts, and boozy jelly spreads.