The Cool Shirt

By: Alex Covert - Published: May 2, 2008 • References:
At first glance, I thought this shirt was designed to be a hydration system for racers. I was only half right. It's meant for racers, but not the running kind. The Cool Shirt is supposed to cool down a very hot driver. It connects to an ice-water cooler and circulates the freezing water through its stitched tubing. As gimmicky as it looks, it is actually used by race car drivers to prevent dehydration.

It looks a lot like the monitoring Smart Shirts, but shares more functionality with the USB air-conditioned shirts... Stats for Liquid Cooled Clothes Trending: Older & Average
Research: 16,328 clicks in 420 w
Interest: 1 minutes
Concept: Liquid Cooled Clothes
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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