The Cool Shirt

By: Alex Covert - Published: • References: coolbuzz.org
At first glance, I thought this shirt was designed to be a hydration system for racers. I was only half right. It's meant for racers, but not the running kind. The Cool Shirt is supposed to cool down a very hot driver. It connects to an ice-water cooler and circulates the freezing water through its stitched tubing. As gimmicky as it looks, it is actually used by race car drivers to prevent dehydration.

It looks a lot like the monitoring Smart Shirts, but shares more functionality with the USB air-conditioned shirts... Stats for Liquid Cooled Clothes Trending: Older & Average
Traction: 13,463 clicks in 330 w
Interest: 1.1 minutes
Concept: Liquid Cooled Clothes
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: 40 artisan toys, 16 nike marketing examples, and curved 3g smartwatches.