This Limited-Edition Watch Was Inspired by an American Advertising Mascot

By: Mishal Omar - Aug 3, 2016
References: filson & freshnessmag
The outdoor clothing retailer company 'Filson' has released a limited-edition watch inspired by 'Smokey Bear,' along with a collection of other items.

Smokey Bear was an advertising mascot that was created in the 1940s and provided people with information about how to prevent forest fires. The bear is the main focus of this collection and an image in its likeness is stamped onto the middle of the watch. Underneath this image is the quote: "Only you can prevent wildfires" -- a signature line for Smokey Bear. The watch has clearly labelled numbers and a brown leather strap.

This rustic watch is inspired by ideas that people both young and old can relate to -- a nostalgic character as well as the aspiration towards something that works towards the common good.