Limited-Edition Perfume Samples
Guerlain Releases Special Set for 180th Anniversary
The perfumes included range from "Eau de Cologne Impériale," which was composed for Empress Eugénie in 1853, to their latest release, the 2008 "Cruel Gardénia."
Implications - Shoppers are attracted to items that feature an element of exclusivity. Products that contain a prestigious aspect are appealing to those who desire exclusivity in their daily lives. Companies trying to attract more buyers could focus on this.