Guerlain Releases Special Set for 180th Anniversary
By: Cowbag -
Published: Feb 28, 2009 Updated: Jul 18 2011 • References: selfridges
This is something rather special indeed. For their 180th anniversary, Guerlain has created a collector's edition heritage case that contains 18 perfume examples. Only 205 sets are available worldwide, packaged with an exquisite leather art deco-inspired case that is a collectors item in its own right.
The perfumes included range from "Eau de Cologne Impériale," which was composed for Empress Eugénie in 1853, to their latest release, the 2008 "Cruel Gardénia."
Implications - Shoppers are attracted to items that feature an element of exclusivity. Products that contain a prestigious aspect are appealing to those who desire exclusivity in their daily lives. Companies trying to attract more buyers could focus on this.