The limited edition Darius Series iPhone 3G case adds style and sophistication to your cell phone. Available in green, gold, silver, blue, and rose, you can choose which color best suits your mood.

The shiny Darius Series cases seem to hug the curves of the iPhone to perfection, as class and chic-ness radiates. The best part is that you can purchase one of these shiny, limited iPhone 3G cases for just $37!

Implications - With so many new gadgets coming out each day, consumers are looking for ways to personalize the ones they own. Products featuring an element of personal detail are attractive to those who want to differentiate themselves. Companies trying to increase their appeal could hone in on this when creating their designs.