The Light Years Lingerie Lookbook Appeals to the Fuss-Free Girl

By: Meghan Young - Published: Aug 17, 2012 • References: & fashionising
Light Years Lingerie has not released the typical lookbook. In place of writhing bodies and sensual poses, this catalog concentrates on subtly quirky captures that allow its audience to focus on what really matters, the lingerie and not the model. In place of the bedroom, there are blank walls and graphic floors. Instead of stilettos and masks, there is a pile of sand. The undergarments themselves are somewhat atypical as well. Modern and minimalist, they could easily be mistaken for swimwear.

Designed and made in Melbourne, Australia, the Light Years Lingerie collection focuses on the girl who "craves fuss-free lingerie that is a natural extension of her own confidently cool, understated style," according to their 'About Us' page. Nevertheless, the items still have sex appeal. Stats for Quirky Undergarment Catalogs Trending: Older & Buzzing
Research: 24,088 clicks in 196 w
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Concept: Light Years Lingerie
Related: 105 examples / 81 photos
Segment: Females, 18-55
Comparison Set: 39 similar articles, including: woodland nymph editorials, seductive secretary photoshoots, and textured bedroom fashion.