Superstar

LaudaMotion

By: Bianca Bartz - Published: • References: laudamotion
How would you like to have a car, for about $1.50 a day? In Germany and Austria, you can have a car to cruise around in and it won't cost you more than a euro a day.

LaudaMotion offers people Smart cars, the only catch is that they're plastered in ads. If you don't mind riding around in a mobile deodorant ad or vodka commercial, they'll loan you a car covered in ads from Monday to Friday. Now that's Smart!

You can only have the car between 9 am and 6 pm, but they require you have to drive a minimum of 40 km (20 miles) each day to make sure enough people see the ads. Stats for 1 Euro a Day Cars Trending: Older & Chilly
Traction: 6,249 clicks in 351 w
Interest: 4 minutes
Concept: 1 Euro A Day Cars
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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