Latvia's primary school sports hall is bigger and nicer than many pro athletic complexes I've seen. The swank facilities were designed by Substance, who according to Dezeen drew their inspiration from the chunks of amber that wash up on the Baltic coast.
Latvia's primary school sports hall is used year-round for court sports like basketball and volleyball, but it can also convert into an ice rink for skating and hockey.
Implications - Consumers are looking for some element of luxury in their lives. Products featuring an elite aesthetic are appealing to those who want to experience exclusivity. In order to attract more shoppers, companies could focus on this desire for more prestige.
Superdomes for Students
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2008 Olympic Architecture
Swank Stadium Seating
$154,350 Stadium Seats