Celebs Love 'Members Only' Liquid Leggings
Slip on a pair of the 85% nylon 15% lycra leg wear, and these babies will leave you rocking like Sandy from Grease.
Implications - Celebrity influence on mainstream fashion continues to grow in popularity, with consumers looking to their favorite public figures for cutting-edge fashion. Celebrity endorsements are a direct and effective way for a new company to market themselves to a large audience. By creating a unique look, a brand can become easily recognizable within a large industry.