Talented

FIFA STREET 3

By: Chris Skleryk - Published:   Updated: Apr 7 2011 • References: adverblog
The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole all twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very amazed.







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Implications - Viral advertisements like this make the most of pop culture to perfectly appeal to their target demographic. Adrenaline-packed spots like this combine humor and fascinating action to keep young viewers attentive and excited, and go well beyond traditional ads or mere print publications. This is the kind of video that consumers would share with eachother, thus further enhancing its reach and impact. Stats for Viral Football Video Trending: Older & Average
Traction: 4,704 clicks in 373 w
Interest: > 3 minutes
Concept: Viral Football Video
Related: 55 examples / 42 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: eye-tracking car headlights, graphical food branding, and wish-granting campaigns.