The wildly creative product team at Frito-Lay has found a way to make their Cheeto product fun again: triple its size to monstrous proportions! In a depressed market, the brand could feel attention slowly shifting away from America’s favorite shocking-orange snack. However, today’s release of the new golf ball-sized Cheetos opens a whole new dimension of cheesy goodness.
Even though the brand has enjoyed decades of appeal, the product has maintained the same appearance and taste for the majority of that time. The developers even considered switching to snacks the size of tennis balls just to make the biggest impression possible.
I believe the company will benefit greatly from their clever innovation, as consumers continue to be strangely obsessed with this little (now medium-sized) ball of orange artificial cheese.
What's Driving This Trend
- Giant Snacks
- Opportunity to create oversize versions of popular snacks for a fun and novel twist on classic products.
- Inflated Food Products
- Innovation in food production by creating over-sized or otherwise exaggerated versions of popular products.
- Novelty Snacks
- Capitalizing on consumers' love for unconventional and unique products through innovation in snack sizes and flavors.
Who This Affects Most
- Snack Food Industry
- Opportunity to stand out in a crowded market by offering fun new takes on classic products like giant snacks.
- Food Processing Industry
- Innovation in food production by creating over-sized or otherwise exaggerated versions of popular products could lead to increased market share.
- Novelty Gift Industry
- The production and marketing of oversized or novelty snack products could lead to opportunities in the gift industry.
