Getting Freaky With Yourself

Lanvin SS 09 Ads Make Self-Loving Look Fashionable

Beyonce did it a while back in a Giant magazine editorial, and now the Lanvin Spring/Summer 09 ad campaign shows us that there’s nothing wrong with loving up your own image in a mirror.

In the ads, photographer Steven Meisel captured model Iselin Steiro, kissing and loving her own reflection in the mirror after being styled by Edward Enninful.

And quite honestly, with clothes as beautiful as those in the Lanvin spring 2009 collection, it is quite understandable why you’d want to smooch yourself.

Self-love in Advertising
Opportunity for brands to showcase self-love and self-acceptance in their ad campaigns, promoting positivity and self-confidence.
Mirror Selfies
Growing trend of individuals taking selfies in mirrors, capturing moments of self-reflection and self-appreciation.
Self-love Fashion
Emerging market for fashion brands to cater to self-love by creating clothing that promotes body positivity and self-expression.

Who This Affects Most

Advertising
Disruptive innovation opportunity for ad agencies to create campaigns that challenge societal norms and promote self-love.
Social Media
Opportunity for social media platforms to develop features that enhance mirror selfies and promote self-love among users.
Fashion
Disruptive innovation opportunity for fashion brands to design and market clothing that celebrates self-love and body positivity.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 46%
Freshness 8%

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