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The Lady Fozaza campaign concentrates on a cute and creative consequence of the fashion label’s signature high-shouldered jackets. Pets that typically rest on the shoulders of these fashionable individuals will experience an increase in height, which will eventually lead to longer legs in addition to the already accentuated human body part. Fun and slightly ludicrous, the Lady Fozaza campaign appeals to a person's sense of imagination.

Conceived and executed by Livingroom, an ad agency based in United Arab Emirates, the Lady Fozaza campaign might be odd, but it is this oddity that will draw eyes. The jackets themselves are interestingly less prominent than the animals, which shows just how well recognized they are.

The Lady Fozaza campaign was creative directed by Martino O’Brien and Mansoor A. Bhatti.