Lacoste and Deep Soul Music have joined forces to create a shoe called the Mississippi. Featuring a mix of brown, orange and white colorways, the shoe epitomizes the down south look of footwear.

To honor the collaboration, a USB key with eight tracks from Deep Soul Music is being released along with the sneaker. Check out more on the Lacoste and Deep Soul Music sneaker by following the links below.

Implications - Consumers enjoy products with explicit references as it validates the individuals who highly associate with the thing being alluded to, such as a city or a subculture. Corporations can use this to their advantage by offering products with highly specific references that satiate consumer desire to be a part of something exclusive.