Heavensake Launches the ‘Label Orange’ Junmai Daiginjo Sake
Kanesa David — September 24, 2022 — Lifestyle
References: heavensake & bevnet
Heavensake’s ‘Label Orange’ JUNMAI DAIGINJO is the newest addition to the brewery’s comprehensive portfolio and the award-winning Franco-Japanese sake is a smooth, multi-layered blend that is both versatile and elegant. The black glass bottle comes perfectly topped with an orange cap and features Heavensake’s minimalist branding across the label.
Urakasumi's Toji (master brewer) and its president, Koichi Saura, worked closely with Régis Camus, co-founder of HEAVENSAKE and award-winning Chef de Cavein Champagne, in order to design this sake. The liquid is gluten, sulfite, sugar, and additive-free.
“We are certainly entering a period of acceleration for the Sake category in the main export markets – the United States, China and Hong Kong,” says Camus. “Pre-pandemic the category trend was around +20% year-over-year. These markets have seen a rapid growth of the Junmai Sake segment particularly for Junmai Daiginjo grade.
Image Credit: Heavensake
Urakasumi's Toji (master brewer) and its president, Koichi Saura, worked closely with Régis Camus, co-founder of HEAVENSAKE and award-winning Chef de Cavein Champagne, in order to design this sake. The liquid is gluten, sulfite, sugar, and additive-free.
“We are certainly entering a period of acceleration for the Sake category in the main export markets – the United States, China and Hong Kong,” says Camus. “Pre-pandemic the category trend was around +20% year-over-year. These markets have seen a rapid growth of the Junmai Sake segment particularly for Junmai Daiginjo grade.
Image Credit: Heavensake
Trend Themes
1. Junmai Daiginjo Sake Boom - There is a growing trend in export markets, particularly in the US, China, and Hong Kong, towards the Junmai Daiginjo grade of sake, which presents an opportunity for breweries to focus on producing high-quality versions of this sake type.
2. Blended, Versatile Sakes - Heavensake's multi-layered, smooth blended sake highlights a trend towards versatile sakes that can be enjoyed on their own or paired with a variety of foods, presenting an opportunity for breweries to experiment with unique blends and promote them as versatile options for consumers.
3. Collaborations with Experts - Collaborations between sake breweries and experts in other industries, such as award-winning wine and champagne professionals, can create innovative and unique products that appeal to a wider audience and present an opportunity for breweries to expand their reach.
Industry Implications
1. Sake Industry - Sake breweries can focus on producing high-quality Junmai Daiginjo sake and experiment with unique blends to take advantage of growing trends towards these types of sake.
2. Food and Beverage Industry - Collaborations between sake breweries and other experts in the food and beverage industry can create innovative and versatile products that appeal to a wider audience.
3. Export and Distribution Industry - As the sake category experiences growth in the main export markets, businesses in the export and distribution industry can take advantage of this trend by promoting and distributing high-quality Junmai Daiginjo sake to consumers in these markets.
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