Makeup Memory Sticks

The Custom L'Oreal Lipstick USB Drive Contains 100 Years of Company Info

Though I have seen a fair share of interesting flash drives, from toys to weapons and more, it seems like one company was inspired to utilize this tech disguising technique with the L'Oreal Lipstick USB Drive. By doing so, L'Oreal has created an interesting way to provide a wealth of information about their company to a few select individuals.

Created by Custom USB, the L'Oreal Lipstick USB Drive uses real L'Oreal lipstick cases that have had a MicroKey USB inserted into each of them. According to Molo Talk, "One by one, with strict precision, each Lipstick USB drive was hand-made, hand-tested and hand-pre-loaded with a video recapping 100 years of exceptional products and services."

In the end, only 500 of these L'Oreal Lipstick USB Drives were created.

Disguised Memory Sticks
Disruptive innovation opportunities in covert data storage.
Custom USB Flash Drives
Opportunities for personalized and unique USB drive manufacturing.
Corporate Branding Via USB Drives
Opportunities for companies to extend brand recognition using custom USB drives.

Sectors Adopting This

Technology Manufacturing
Innovations in the manufacture of custom USB drives
Beauty & Cosmetics
Opportunities to combine beauty and cosmetics products with technology and marketing
Marketing & Advertising
Opportunities for companies to extend brand recognition and engage customers using custom USB drives.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 68%
Freshness 8%

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