Techincolor Grid Cellars

Kreis Wine Shop Interior Was Designed by Furch Gestaltung + Produktion

Furch Gestaltung + Produktion studio has designed an aesthetically stimulating interior for Kreis Wine Shop.

Located in Stuttgart, Germany, the storage space houses 12,000 bottles of fermented grape juice. The shelving units boast technicolor accents that spice up the metal shelving creating a captivating and modernist look. Modular '386 fourpointeight' shelving maximizes the use of storage and display space. Each unit holds 25 bottles per self along with individual metal showcase fixtures.

With its 3D look, the design of the Kreis Wine Shop certainly does not follow the conventional look of vino cellars. Adding a twist of lo-fi aesthetics make this standout space a modern mecca for wine lovers. This interior by Furch Gestaltung + Produktion focuses only on wine: a refreshing approach to alcoholic retail.

Technicolor Interiors
There is an opportunity for a disruptive innovation in interior design to make use of bright colors and geometric shapes to create a modernist look.
Modular Shelving Systems
Creating a unique and efficient modular shelving system is an opportunity for disruptive innovation in the storage and display industry.
Lo-fi Aesthetic
Using a lo-fi aesthetic in design is an opportunity for disruptive innovation in the retail industry, especially in the alcoholic beverage sector.

Where This Applies

Interior Design
There is an opportunity for disruptive innovation in interior design to make use of bright colors and geometric shapes to create a modernist look.
Storage and Display
Creating a unique and efficient modular shelving system is an opportunity for disruptive innovation in the storage and display industry.
Alcoholic Beverage Retail
Using a lo-fi aesthetic in design is an opportunity for disruptive innovation in the retail industry, especially in the alcoholic beverage sector.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 20%
Freshness 8%

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