Superstar

The Refreshing Relief of Kleenex Cool Touch is a World First

By: Katherine Vong - Published: • References: kleenex & nytimes
It's almost flu season, and if you're one of the unfortunate people to suffer from a sore nose, Kleenex Cool Touch offers a solution. This innovative new line of tissues from the Kimberly-Clark brand promises to soothe noses with an unprecedented "cooling sensation."

According to Kleenex, the brand that invented facial tissues almost a century ago, Kleenex Cool Touch is the first of its kind. This line of tissues contains both lotion and ingredients that promote cooling to effectively bring relief to sore, dry noses. As Craig Smith, the brand director for Kleenex, describes it, the Cool Touch line "really is a game-changing innovation."

Along with a print and online advertising campaign, Kleenex will soon be releasing a Kleenex Cool Touch commercial, made by JWT New York, as well. Stats for Soothing Sensation Tissues Trending: Older & Chilly
Traction: 957 clicks in 164 w
Interest: 1 minutes
Concept: Kleenex Cool Touch
Related: 42 examples / 32 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: create a custom kleenex box, menthol scented kleenex with custom boxes, and 40 transformative tissues.