Posing in the midst of several leaning logs, leggy model Anna Maria Jagodzinska attempts to 'Kiss The Sky' in Vogue China. The cloudy sky and earth-toned background sets a romantic mood for the editorial, which appears in the June 2010 issue.
Photographed by Lachlan Bailey, 'Kiss the Sky' for Vogue China showcases light, airy garments. Anne Christensen styled Jagodzinsky in pieces from Calvin Klein, Stella McCartney, Fendi and Burberry Prorsum for the shoot.
Implications - The current surge of naturalistic imagery in fashion is heavily influenced by the credit crunch and environmental activism. For today's consumer, there is beauty in simplicity and rustic aesthetics as it represents appreciation for the environment, which is essentially a result of a backlash to technology. Businesses or consumers with tight budgets can take advantage of this no-fuss fashion style.
Key Themes Behind This Trend
- Naturalistic Fashion
- Businesses can capitalize on the trend towards simple, rustic aesthetics in fashion which represents an appreciation for the environment.
- Environmental Activism
- The trend towards naturalistic fashion reflects a growing global concern for the environment and presents opportunities for sustainable fashion innovations.
- Backlash to Technology
- The trend towards simplicity in fashion may be indicative of a larger societal backlash against technology and presents opportunities for businesses to explore low-tech solutions.
Where This Applies
- Fashion
- The fashion industry can take advantage of the trend towards naturalistic aesthetics to offer sustainable and lower-cost fashion options.
- Photography
- Photographers can also take advantage of the trend towards naturalistic aesthetics in their work, creating images that reflect appreciation for the environment and a simpler way of life.
- Environmental Activism
- The trend towards naturalistic fashion and imagery is driven by a growing global concern for the environment, presenting opportunities for businesses and organizations focused on sustainability and environmental activism.
