As a self-described "visual dictator," Kidult is a graffiti artist from Europe with a disdain for luxury brands, and now he's got his own merchandise to spread his anti-luxury message. Just a few days ago, Kidult defaced the Maison Martin Margiela in Brussels in protest of its new collection in collaboration with H&M. It's hard to tell whether Kidult is looking for equality or simply anarchy.
On his website, Kidult reveals "I try to remain the 14 years old kid who paints his truth in a brutal and free-minded way." Brutal certainly is the word to describe his work on the Maison Martin Margiela building, which features a pink heart, covered in the word "love" with "our misery, not yours" tagged to the side.
Kidult t-shirts go on sale at noon today. As of now, no price is posted.
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