STANTT Offers a New Approach to Sizing

By: Matt Hornbuckle - Published: • References: kickstarter
For too long guys have had to settle for the poor fit of small, medium and large. This approach to sizing is driven by profits, not how well the clothes fit the customer.

A new online men's apparel start-up called STANTT has decided to challenge the small, medium and large paradigm. Using millions of data points from body scans of guys, the company created a totally new and innovative approach to how guys will shop for their clothes, starting with casual button-downs and polo shirts. Now, instead of picking between just a few sizes, guys are matched to the one of over 50 sizes that's tailored to fit his build. All it takes is three simple inputs most guys already know (chest, waist and sleeve length), and the shirt arrives at the door in a matter of days. Stats for Extreme Customized Shirts Trending: Older & Mild
Traction: 1,214 clicks in 64 w
Interest: 0.5 minutes
Concept: Kickstarter Fashion Innovation
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: cultural street couture, life-lasting apparel, and cheap charity spectacles.