We love to take brands and mash them up (think Coke and Mentos). But what if this became personal? What if you could mash up, edit and republish another person's stuff? Well now you can ... with Kaltura. Not only can you bring in video, audio and images, but you can also allow others (even people you don't know) to edit and contribute to "your" project. It is like open source for content -- Dr Frankenstein style.
But will this create a new genre, or a new monster? You be the judge ... and if you don't like it, change it!