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Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players

By: Marissa Brassfield - Published: • References: playgivenchy & gizmodo
If Justin Timberlake's 'Play' cologne for Givenchy looks familiar, they've done their job right--the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who's created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design.

Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for 'Play,' as well as some of JT's other entrepreneurial endeavors, below. Stats for Gadget-Inspired Fragrances Trending: Older & Average
Traction: 4,015 clicks in 273 w
Interest: 4 minutes
Concept: Gadget-Inspired Fragrances
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Segment: Males, 18-55
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