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Gadget-Inspired Fragrances

Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players

 
 
Marissa Brassfield
Marissa Brassfield
 3,842 Trends
11.1 MM Views
4,574 Comments

Superstar

If Justin Timberlake’s ‘Play’ cologne for Givenchy looks familiar, they’ve done their job right—the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who’s created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design.

Justin Timberlake’s ‘Play’ cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for ‘Play,’ as well as some of JT’s other entrepreneurial endeavors, below.


 Score:
6.4 		Peaked and Warm
2,387 Clicks in
24 w 2 d 3 hr 38 min
Pub: Aug 23, 09

REFERENCES
playgivenchy
gizmodo

 TAGS
branding,  celebs,  cosmetics,  fashion,  gadgets,  marketing,  tech

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