For the newest John Galliano Fall 2018 collection, designer Bill Gaytten conjures up a narrative to showcase the pieces. The story follows a travelling circus that passes through the American Midwest during the end of the Depression time era. While passing a town, the circus' burlesque star falls in love with one of the locals. The couple then comes to life in a wardrobe of men's tweed materials, denim workwear, and long johns, delivered in a vintage Hollywood style.
To represent the old Hollywood vibes, there are details such as doctor's bags, pearls, wool socks, and black derbies to recall the flapper style of the time. The John Galliano Fall 2018 collection also offers some lingerie accents and translucent pieces, such as long coats and dresses.
Image Credit: John Galliano
Why This Trend Is Growing
- Narrative Fashion
- Opportunity for designers to create fashion collections that tell a story and evoke a specific era or theme.
- Vintage Hollywood Style
- Potential for fashion brands to tap into the nostalgia for old Hollywood glamour and incorporate it into modern designs.
- Translucent Fashion
- Emerging trend of incorporating translucent materials into clothing to create a sense of ethereal beauty and elegance.
Industries Being Reshaped
- Fashion Design
- Designers can explore the use of storytelling and vintage Hollywood aesthetics to create unique and memorable fashion collections.
- Film and Entertainment
- Opportunity for film and entertainment industries to collaborate with fashion brands to create costume designs that enhance storytelling and evoke specific eras or themes.
- Textiles and Material Science
- Growing demand for innovative translucent materials in fashion opens up opportunities for textile companies and material scientists to develop new materials and fabrics.
