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The John Clang Beon Sleeps Project Tells People to Relax

By: Gil Haddi - Published: • References: johnclang & sweet-station
Part street performance, part social experiment and part photography series, the John Clang Beon Sleeps project is an unusual way to send a message to the public.

The people in Singapore, as in most large cities, always seem to be in a giant hurry with no time to actually relax and enjoy the day. John Clang's solution to this hectic lifestyle was to teach by example, giving Beon the task of pretending to be asleep in the middle of public streets and sidewalks. In order not to startle people, they used a pillow to show that Beon is relaxing, not dead.

Using the most inconvenient locations such as escalators, staircases, in front of cars and in the subway, the John Clang Beon Sleeps project made people rushing by stop to notice. Stats for Public Snoozing Photography Trending: Older & Warm
Traction: 6,267 clicks in 92 w
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Concept: John Clang Beon Sleeps
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Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: calcium color-swirl photography, exploding pregnancy photography, and arm-adjusted historical photos.