Celeb Rant Spoofs
Jimmy Kimmel's 'Mel Says the Darndest Things' Segment Will Guarantee Laughs
Having an adorable seven-year-old imitating Mel Gibson definitely makes his words a little less harsh and slightly more amusing.
Implications - Consumers enjoy pop parodies of celebrities as a form of schadenfreude against individuals that society often puts on pedestals. As a result, the celebrities become more human and relatable to consumers. Corporations should similarly emphasize their personable side in order to develop and maintain longstanding customer relations.