Star

Jimmy Kimmel's 'Mel Says the Darndest Things' Segment Will Guarantee Laughs

By: Joanne Lam - Published:   Updated: Jul 26 2011 • References: perezhilton
Check out this hilarious clip of Jimmy Kimmel's 'Mel Says the Darndest Things' segment and prepare to laugh out loud. Making light of the controversial situation involving actor Mel Gibson and his ex-wife, Kimmel has a seven-year-old girl named Ordillia read out a few lines from the leaked phone call rants.

Having an adorable seven-year-old imitating Mel Gibson definitely makes his words a little less harsh and slightly more amusing.

Implications - Consumers enjoy pop parodies of celebrities as a form of schadenfreude against individuals that society often puts on pedestals. As a result, the celebrities become more human and relatable to consumers. Corporations should similarly emphasize their personable side in order to develop and maintain longstanding customer relations.

Stats for Celeb Rant Spoofs Trending: Older & Chilly
Traction: 330 clicks in 216 w
Interest: 4 minutes
Concept: Jimmy Kimmel S Mel Says The Darndest Things
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: remixed rants, the anger bar, and presidential potty-mouths.