Wild Safari Sportswear
Noted features of the Jeremy Scott Adidas Originals by Originals 2011 Fall/Winter lookbook are its use of animal prints and interesting cut-out designs. The full leopard suit features cut-outs on the back of the jacket to make it look as if a vicious cheetah or lion made an attack. Complete with sequins, frills and vibrant colors, this collection is fun and definitely makes a statement.
Implications - In today's consumption-hungry culture, consumers are often seeking out unusual and unique products of which not everyone owns. Businesses that can provide awesomely original product designs will benefit tremendously in today's industry.