Action hero Jean Claude Van Damme appeared recently in the Volvo Trucks ad doing his famous split between two reversing trucks.
The ad does a test to demonstrate the stability and precision of Volvo Steering Dynamics showcasing its world’s first technology that makes the new Volvo FM easier to drive. What an ingenious idea for Volvo Trucks. This ad has gone viral in a short time and shows that Van Damme's action hero famous split on two reversing trucks is definitely a great idea.
This exceptional ad was directed by Andreas Nilsson with the soundtrack by Enya ‘Only Time' and filmed in Spain on a closed-off landing field at sunrise in one take. The ad is an absolute must-see and I’m absolutely sure it will blow your mind.
Stats for Action Hero Auto Ads
Trending: Older & Mild
Research: 694 clicks in 131 w
Interest: > 3 minutes
Concept: Jean Claude Van Damme Does The Splits In Between Two Moving Volvo Trucks
Related: 79 examples / 61 photos
Segment: Neutral, 12-55+
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