Japan's New Fashion Brand-A Bathing Ape

A Bathing Ape in Lukewater must be one of the world’s most unusual brand names. The street-fashion label created by Japanese designer Nigo has earned a fanatical following among celebrities and young people both inside and outside Japan. The clothes and accessories - limited-edition items all - are readily identifiable by the brand’s trademark monkey emblem. A Bathing Ape’s growth into a highly distinctive label with legions of devoted followers owes much both to the quality of the products themselves and to Nigo’s personal philosophy of always insisting on the best.