Kura is a Japanese bar and brewery, specializing in sake. The establishment opened in New York City's Brooklyn neighborhood and the interior vibe of the business has been arranged by locally based studio Carpenter + Mason, while the branding was left to LMNOP Creative.
When deciding on the mood of the Japanese bar, Carpenter + Mason embraced industrialism. This movement is heavily prominent in Brooklyn, therefore the business' brick-and-mortar presence seamlessly ties into the existing vibe of its location. However, to set Kura apart in the area and to pay homage to the Japanese bar's product, Carpenter + Mason also infuses the interior with subtle but strong elements that hint toward Eastern cultures.
Photo Credits: Reid Rolls, Char-co
What's Driving This Trend
- Industrial Aesthetic
- Integrating industrial elements into businesses creates a unique atmosphere.
- Cultural Infusion
- Melding elements of different cultures can enhance the appeal of businesses
- Craft Beverages
- Specializing in high-quality, unique drinks can attract niche markets
Who This Affects Most
- Hospitality
- Hotels, restaurants, and bars can all benefit from incorporating unique aesthetics and cultural elements into their businesses.
- Beverage
- Craft breweries, sake houses, and other speciality beverage makers can attract customers by focusing on quality and uniqueness.
- Interior Design
- Design firms can take inspiration from the industrial and cultural elements used in Kura and offer similar designs to their clients.
