White-Highlighted Makeup

Jamie Nelson Captures Washed-Out Cosmetics for Vogue Turkey June 2011

This Vogue Turkey June 2011 beauty editorial stars model Bekah Jenkins as a fashionable forest nymph. Photographer Jamie Nelson used sunlight and sunspots judiciously to give each image a more ethereal aesthetic.

A stunning technique observed in this editorial is the use of white powder in spots where other makeup artists would use bronzer or blush to highlight facial features. The makeup artist for this photo shoot, Lottie, swept white along Jenkins' cheeks, brow bone, chin and throat, giving the model an ice queen look. In some images, she adds a sweep of orange or pink for added pop.

Hair stylist Ryan Taniguchi styled Bekah Jenkins' mane with a mix of pigtails and avant-garde updos. Nature lovers will also appreciate the feathery rings, bracelets and headpieces in the Vogue Turkey June 2011 beauty editorial.

White-highlighted Makeup
Using white powder to highlight facial features instead of traditional bronzers or blushes creates an ethereal and ice queen look.

Sectors Adopting This

Fashion
Fashion industry can incorporate white-highlighted makeup techniques to create unique and avant-garde beauty looks.
Photography
Photographers can utilize white-highlighted makeup to enhance an ethereal aesthetic in their photo shoots.
Beauty
Beauty industry can develop new products and techniques focused on white-highlighted makeup to offer innovative and transformative looks.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 25%
Freshness 8%

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