The J.crew February 2011 line is exclusive to using soft and comfortable materials like cashmere and hand-knit wool that wraps your body in warmth while still looking stylish. Check out the gallery for this cozy designer collection.
Implications - Consumers living in urban areas live very fast-paced lifestyles and have little to no time for relaxation. These customers seek stylish fashions that are appropriate for professional settings, yet also prioritize comfort. Companies can cater to these busy demographics by manufacturing clothing collections that are formal in design, yet comfortable in construction.