Ivan Hidalgo Makes Couture Creepy

Zombies as models—why not? In this photo set from photographer Ivan Hidalgo, the undead are portrayed like you’ve never seen them before.

Instead of the traditional zombies we see in pop culture that are clad in rags and tattered clothing, these zombies rock Gothic couture and avant-garde accessories. From frilly shoulder cuffs to super-sized tulle collars and lace-up leather pants, these zombies are far more haute than haunted.

Implications - Companies are constantly striving to create unique advertisements that will catch the eye of their target demographic. Consumers appreciate advertisements that are memorable for their shocking and atypical imagery. Companies can incorporate these techniques into their ads to make them buzzworthy.