The Irontide 2.0 Hybrid Shorts are a versatile pair of shorts that can be worn for various outdoor activities and adventures. They are made of Irontech ™ fabric, which offers UPF 50+ sun protection, anti-microbial treatment, and soft 4-way stretch. The shorts have five pockets, including a fully waterproof pocket (IPX-8 certified) that can keep valuables safe and dry up to 100 feet underwater. The waterproof pocket also features a NASA-approved magnet technology that prevents water from entering.
The shorts have a belt loop D-ring for attaching accessories and a drawstring for adjusting the fit. The shorts are available in different colors and sizes, and they come with a free anti-microbial bag. The Irontide 2.0 Hybrid Shorts are designed to be durable, comfortable, and functional for any outdoor enthusiast. They are currently on Kickstarter, where they have raised over $300,000 from more than 3,000 backers.
Image Credit: Irontide, Felicia Gunnarsson
Why This Trend Is Growing
- Waterproof Wearables
- Opportunity for integrating technology and waterproof materials to create wearable devices that can keep valuables safe from water damage.
- Anti-microbial Clothing
- Opportunity to integrate anti-microbial treatments into clothing to keep them hygienic and resistant to bacterial growth, ideal for adventure and outdoors enthusiasts.
- Smart Outdoor Gear
- Opportunity for integrating technology in functional outdoor gear to enhance their functionality and durability, thereby catering to the ever-rising demand of smart outdoor gear.
Industries Being Reshaped
- Fashion & Apparel
- The fashion and apparel industry can benefit from the integration of technology and innovative materials to create functional wearables that cater to modern-day consumer demands.
- Consumer Electronics
- The consumer electronics industry can leverage the demand for waterproof wearables and create tech devices that cater specifically to outdoor enthusiasts and adventurers.
- Sports & Outdoors
- The sports and outdoors industry can benefit from the new wave of technology and innovative materials to develop functional, durable equipment that enhances the experience of outdoor enthusiasts.
