The iPod obsession has transcended into fashion, art, and technology. By the look of the range of items on the market, it appears marketers truly had fun designing everything from iPod bikinis to iPod Fireplaces.
It seems ever since Apple released the first iPod, consumers have not stopped obsessing about it. The commercials are getting hotter and hotter, featuring celebs like U2, Will Ferrell and Eminem. These ads have also incorporated popular characters in the entertainment business of that particular time, like Napoleon Dynamite and Stewie from Family Guy.
One of the newest iPod ads features Cold Play to promote iTunes. It is apparent that the target demographic has not changed, which is an indication of how successful Apple's strategy is when marketing to young adults.
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