'Ink Illustrated' by Happypets is a Collection of Incredible Tattoos

By: Vittoria Natarelli - Published:   Updated: May 19 2011 • References: happypets.ch and coolhunting
'Ink illustrated' by Happypets captures the current shift in permanent art appreciation. Publishers KesselsKramer teamed up with Swiss designers HappyPets to create this limited-edition book. The book shares insight through fictional short stories to explain why people have decided to permanently ink their bodies.

Ink illustrated by Happypets is visually stunning, but I am sure it is also a great read.

Implications - Though tattoos were once seen as the mark of a social outcast, shows like Miami Ink have made this body mod a widely accepted art form. Nowadays, people either get inked for a sentimental reason or just because they appreciate the art. This has inspired brands and designers to incorporate tattoo imagery into their products for a mainstream audience.