These Impressionist Travelart Ads Encourage Cultural Excursions

By: Amelia Roblin - Published: Jan 11, 2011 • References: & adsoftheworld
It would do most people some good to stop and enjoy the finer things in life, and these Impressionist Travelart ads promote the appreciation of art in an impending apocalyptic manner.

Using famous late 19th century paintings to support their cause, these Impressionist Travelart ads have adapted the works of Vincent van Gogh and Claude Monet to depict a flooded New York City and Paris. Advertising with an element of urgency, this Draftfcb campaign spreads the message of free tickets to the MoMA and the Musée D'Orsay for a limited time through Travelart. Stats for Catastrophic Classic Canvases Trending: Older & Average
Research: 6,687 clicks in 280 w
Interest: 3.2 minutes
Concept: Impressionist Travelart Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
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