The Brazil wing of DDB Worldwide Communications Group recently produced a series of three ads for the distribution company Latin stock, aptly titled, 'Images That Tell Everything.' As its name might suggest, the ads tell famous stories using only images. The images are mostly photographs and these photographs are primarily portraits. Often the depiction of human faces rather than lifeless objects is an effective means of forming a connection with an audience; it is usually easier to relate to another human being than it is to, say, a soup can -- unless you're Andy Warhol.
The images are rectangular and of similar sizes. They are set beside each other in clusters designed to look like paragraphs. It is like reading a page in a book, only with images instead of words.
Stats for Vividly Visual Fable Ads
Trending: Older & Chilly
Research: 347 clicks in 210 w
Interest: 1.1 minutes
Concept: Images That Tell Everything
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
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